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| 《21世纪旅游英语系列教材-西南旅游英文高级教程》 | |
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内容简介 本书介绍中西方旅游研究的最新理念、信息和案例时保持着较高的专业理论水平、广泛的知识国际性的理念以及相当的英语语言难度。书中所涉猎的专业理论知识已大大超越本学科的初级阶段,共英文自然为原?某绦颉S捎谡馐且槐靖呒堵糜巫ㄒ涤⒂锝滩模室话愕挠⒂镉镅阅训愫陀锓ㄎ侍饧捌淞废安皇粲诒窘滩牡姆段А=滩脑诮樯苤形鞣铰糜窝芯康淖钚路⒄骨榭觥⒗砺塾胄畔⒁约拔髂系厍糜我档氖导拾咐耐保棺⒅刈ㄒ涤⒂镉镅缘纳疃群凸娣丁? 本书的主要对象为大学旅游专业的本科生和研究生,也可供旅游专业的教育工作者和旅游行业的中、高层管理人员阅读和参考。 <
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目录 Unit One Tourism Chapter 1 Traveling and tourism Chapter 2 Analysis of Tourism Products Chapter 3 The Status Quo and Future Prospects of the Tourism Industry In Southwest China Unit Two Consumer Psychology and Behavior Tourism Chapter 1 Tourism Requirements and Trends Chapter 2 Consumer Behavior in Tourism Chapter 3 Analysis of Consumer Psychology and Behaviour of Foreign Travelers in Sichuan Unit Three Effects of Tourism Chapter 1 Introduction to Effects of Tourism Chapter 2 Some Basic Concepts of Tourism Statistics Chapter 3 Analysis of Economic Impacts of Tourism in Yunnan Province Unit Four Tourism Culture and Cultural Tourism Chapter 1 Cultural Tourism:A Brief Introduction Chapter 2 A Comparative Study of Chinese and Western Tourism Cultures Chapter 3 Socio-Cultural Impacts of Tourism Unit Five Eoctourism Chapter 1 The Ecotourism Industry Chapter 2 Management Plicies of the U.S.National Park Service Chatper 3 Impacts of Tourism on the Environment Unit Six Tourism Resources and Management Chapter 1 Hotel Classification Systems Chapter 2 Management of World heritage Sites Chapter 3 General rights and duties of Aultrlia''''''''s Propietors of Tourism Activities and Attractions Unit Senven Tourism Marketing Chapter 1 Principles of Tourism Marketing Chapter 2 Case Study on the Marketing of Singapore International Airlines Chapter 3 SWOT Analysis of Yunnan''''''''s Tourism Sector Unit Eitht Tourism Management Unit Nine Tourism Planning Unit Ten Studies of Anthropology of Tourism in China and the West
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