浏览本商品所属分类：首页 > 经济 > 金融/证券 > 投资理论与实践 > 投资理论
《应用投资学导论》[已经缺货]
应用投资学导论
编号： PT237915
作者：汪少华
译者：
开本：
ISBN：750584255		 出版社：经济科学出版社
出版日期：2004-07-01
装帧：
书夫曼编号：483724
原价： 35.6 元
普通会员：33.29元 　一星会员：32.29元
二星会员：31.63元 　三星会员：30.96元
内容简介

本书是以四大投资（证券投资、项目投资、产权投资与创业投资）为主要内容的、不断发展中的整合性“本土化”教材。目的是希望能向读者系统而简明扼要地回答（或提供思路与分析框架）在新创企业、企业成长与高级化演进过程中所遇到的主要投融资问题：诸如创业中的选项与退出问题、企业成长中的项目投资与并购问题、企业高级化演进中依托资本市场所进行的股票发行（IPO）和资本运营等。本书可作为理工科大学本科生、MBA以及研究生班相关专业的教材，也适合于企业中进行项目投资、资本运营、新创企业和投融资策划的领导者和管理者阅读。                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
顾客评论
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目录

第一部分    证券与证券的市场
    第一章    证券及其分类
    第二章    证券市场
    第三章    证券发行
    第四章    证券交易
第二部分    证关投资
    第五章    证券定价模型
    第六章    基本分析方法
    第七章    技术分析方法
    第八章    投资方案设计的理论与方法
第三部分    工程项目投资
    第九章    工程项目投资与项目可行性研究概述
    第十章    项目投资英目可行性研究的基本内容及总体结构
    第十一章    工程项目的技术方案与规划选择研究
    第十二章    工程投资项目的经济评价
第四部分    产权投资研究
    第十三章      产权资的基本动因与购并方式
    第十四章    企业投资的典型案例
    第十五章    产权投资中的价值发现与价值提升
第五部分    创业投资
    第十六章    创业与创业投资的概述
    第十七章    创业投资基金组织制度的选择及其运行机制
    第十八章    创业投资基金的募集实务
    第十九章    创业投资项目的评估、筛选与增值服务
    第二十章    创业板市场与创业投资的退出机制
思考题
参考文献

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