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内容简介
本书是根据教育部对高职高专人才培养目标要求编写。本书共分6个单元，共16课，6篇阅读材料并附有课文参考译文、词汇表和参考节目。本书涉及了信息技术、网络技术、企业管理、营销管理等方面，力争在向读者提供丰富的电子商务专业的英语词汇资料的同时，向读者介绍目前电子商务实务的各个环节与内容。 本书内容丰富，适合于高等职业院校、成人院校电子商务专业的学生使用。
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顾客评论
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目录
Unit 1 : Internet Era and Electronic Business Lesson l: What is electronic business (EB) Lesson 2: What is Internet? Lesson 3: Do business in the Internct era Reading Material l : Tlle development of EB in Internet era Unit 2: The Important Premise and Conditions of EB Lesson 4: 1he Internet service provider Lesson 5: What is Web? Lesson 6: The software for further exploring of Web Lesson 7: The EB environment Reading Material 2: Log-on speed and band-wide Unit 3: The Security of EB Lesson 8: Something worried in EB application Lesson 9: Firewall Lesson 1O: Encryption and authentication Reading Material 3 : The counternmeasures of EB security Unit 4: The Mechanism for Internet Payments Lesson 11 : The Internet payment and the SET protocol Lesson 12: E-Bank Reading Material 4 : Why isn`t E-cash a common currency? Unit 5, B2C E-Business Lesson 13: E-comerce and its customers Lesson 14: The market strategies of E-shops Reading Material 5 : Two pieces of news about e-commerce Unit 6: B2B E-Business Lesson 15 : Intranet,extranet and virtual enterprises Lesson 16: The development of Intranet software Reading Material 6 : The management of on-line customer asset and the sales force automation APPENDIX 1 课文参考译文 APPENDIX 2 Vocabulary 参考书目
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