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内容简介
本书从Negotiation Dialogues(商务谈判对话)、Business Customs(各国商业习俗)、Useful Expressions(常用英语表达)以及Tipsand Advice(谈判技巧提示)等4个方面精选地道的谈判文章、句子、习惯用语，内容涉及对外商务谈判的各种场合，包括用英语主持会谈、创造气氛、磋商讨论、发表意见、说服对方、反驳对手、达成协议等，以帮助读者熟练掌握英语语言和充分了解外国文化，提高用英语进行商务谈判的“三效”，即效果(增强你的信心，掌握谈判的主动，给对方以能者的印象)、效率(使谈判顺利进行，节省时间、精力和开支)和效益(达成协议，签订合同，带来利润)。 本书可作为对外经贸专业的英语谈判教材，也可供从事对外经贸工作的人员、就职于涉外企业的员工自学和参考。
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顾客评论
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目录
目 录 PART 1 NEGOTIATION DIALOGUES 1 Negotiating a Raise 2 Negotiating a Promotion 3 Negotiating the Terms of Employment 4 Bargaining over Industrial Relations 5 Striking a Bargain 6 Negotiating Prices 7 Negotiating a Sales Deal 8 Negotiating a Sales Contract 9 Negotiating a Sole Distributorship Agreement 10 Negotiating a Sole Agency Agreement 11 Negotiating a Purchase Deal 12 Negotiating a Bid 13 Negotiating an Exclusivity Clause 14 Negotiating a Takeover Bid 15 Negotiating an Oil Transaction 16 Negotiating a Deal for Land Use 17 Negotiating a Bank Loan 18 Negotiating a Transport Agreement 19 Preliminary Discussions on Setting Up Joint Ventures in China 20 Discussions on Promoting Chinese Goods in the United States 21 Discussions on Organizing an International Trade Fair in Beijing 22 On Bilateral Economic Cooperation Between Two Countries PART 2 BUSINESS CUSTOMS OF OTHER COUNTRIES 1 Argentina 2 Australia 3 Belgium 4 Brazil 5 Canada 6 Chile 7 Columbia 8 Denmark 9 Egypt 10 England 11 France 12 Germany 13 India 14 Indonesia 15 Ireland 16 Israel 17 Italy 18 Japan 19 Korea 20 Malaysia 21 Mexico 22 Netherlands 23 Peru 24 Philippines 25 Russia 26 Saudi Arabis 27 Scotland 28 Singapore 29 Spain 30 Switzerland 31 Turkey 32 United States 33 Venezuela APPENDIX 1 USEFUL SENTENCES & PHRASES FOR NEGOTIATING 1 Holding Meetings in English 2 Useful Sentences for Conducting Negotiations 3 Negotiation Idioms APPENDIX 2 TIPS & ADVICE FOR NEGOTIATION 1 The Seven-step Negotiation Plan 2 Setting an Agenda for a Negotiation 3 Understanding the Negotiation Process 4 Three Types of Negotiators 5 Listening and Questioning Skills 6 Secrets of the World''''s Master Negotiators 7 Guidelines to Winning Negotiations 8 Immutable Laws of Win-Win Negotiations 9 Improving Your Negotiating Skills 10 Rules of Negotiation 11 Successful Negotiation of Real Estate Deals 12 Principles for Negotiation 13 Ten Steps to Finding Agreement 14 How to Be a Successful Negotiator 15 Strategies of Wise Negotiators 16 Moving into a Higher Price Niche 17 More Successful Negotiations 18 Salary Negotiation Techniques 19 Successful Negotiation Skills 20 Effective Outcome of Negotiations 21 How to Get What You Want 22 Negotiating a Contract 23 Understanding Women Negotiators 24 Decoding Nonverbal Negotiation 25 Improving the Art of Negotiation 26 Sales Magic 27 If It''''s a Draw... 28 Approaches to the Culture-Negotiation Link 29 Cross Cultural Negotiation 30 Closing the Deal
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