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《生物制药业(英文影印版)》
生物制药业(英文影印版)
编号: PT479555
作者:R.H.海伊斯
译者:
开本:16
ISBN:730004177
出版社:中国人民大学出版社
出版日期:2002-09-01
装帧:精装
书夫曼编号:967004
原价: 35
普通会员:32.73  一星会员:31.75
二星会员:31.09  三星会员:30.44

内容简介
  Presents the changing competitive dynamics in the global pharmaceutical industry and possible implications for large drug companies.

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目录

目        录  The  Pharma  Giants:  Ready  for  the  21st  Century                                                        Summary                                                      Note                                                      Questions  and  Ideas  to  Consider                                      Eli  Lilly:  The  Evista  Project                                                      Summary                                                      Case                                                      Questions  and  Ideas  to  Consider                                      Merck-Medco:  Vertical  Integration  in  the  Pharmaceutical  Industry                                                      Summary                                                      Case                                                      Questions  and  Ideas  to  Consider                                      Novartis:  Betting  on  Life  Sciences                                                      Summary                                                      Case                                                      Questions  and  Ideas  to  Consider                                      Biopure  Corporation                                                      Summary                                                      Case                                                      Questions  and  Ideas  to  Consider                                      Mmeninm  Pharmaceuticals,  Inc.    A                                                        Summary                                                      Case                                                      Questions  and  Ideas  to  Consider                                      From  Managing  Pills  to  Managing  Brands                                                      Summary                                                      Article                                                      Questions  and  Ideas  to  Consider


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